How To Use Data Analytics To Improve Your Business

March 1, 2023
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Timothy Ojo

Every day, it is becoming increasingly clear that data analytics will be more central in business strategy and steadying the business in the way it should go. According to Gartner, in 2023, more than one-third of large organizations will have data analysts practicing the discipline of decision intelligence, which includes decision modeling.

Business leaders in this age are expected to use data analytics to accelerate decision-making and not just rely on some traditional support alone. In this age of artificial intelligence, it is not enough to utilise data analytics for decisions, data automation will also play a huge role in the scalability of many businesses. Another prediction by Gartner says by 2025, 95% of decisions powered by data will be at least partially automated

What is The Fuss About Data Analytics?

Investopedia defines data analytics “as the science of analyzing raw data to make conclusions about the information.” The use of data means they are available and accessible and hence, conclusions are made. Again, data analytics is a term broadly used to describe the several tentacles of data analytics. You can lose a great deal of information in a mass of data, which is why data analytics will help you make sense of the data and further make informed decisions. Not to mince words, data analytics can improve the performance of your business. 

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Data analytics is an important part of any modern business and has been growing in popularity since its invention by Thomas J. Watson Sr. , who founded IBM in 1911. Over time, this field has become more sophisticated as technology improves and companies develop new ways to extract value from their data sets.

Data analytics is a powerful tool that can be used by any organization. The power of data analytics comes from its ability to help you identify opportunities, predict outcomes and drive results. Data is everywhere but what can you make of it? This should be the question every business owner or decision-maker must ask. The presence of data is not enough, what you do with the data is all that matters. 

How Do You Get Started With Data Analytics?

You need to know what data you have, and how it's organized. A good place to start is by looking at your existing systems of record. Are there any forms that customers fill out? What are their contact details? How many people do you serve daily? Once you've got an idea of what information is already available, it's time to start asking questions: "What questions am I trying answer?" "How will this help me?" These are the kinds of things that make up a good business case for investing in data analytics software. The key to getting the most out of your data is to be specific about what information you are seeking. Do you need a full picture of how many clients you’re serving? Or are there specific questions only your marketing team can answer, like whether or not customers who visit the website are also buying in-store or filling out contact forms on your website? You need to ensure that the information collected is accurate once you've figured out what needs to be collected.

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This can be an interesting exercise in itself, because it can help you discover holes in your current systems. For example, if you've got a CRM system and there's no way of knowing who the customer is when they come into the store, how will that affect how you collect data? Data audits are also important for uncovering any existing biases or assumptions about what data means. Before you start on a solution, it's important to define your problem. In other words, what do you want to achieve? If the data analytics process is successful and leads to new opportunities for growth in your business, that will be awesome! But if not, then at least now there's no doubt about what went wrong and how much time and money were wasted before realizing this.

Setting goals can help with this process as well: knowing exactly where your company needs improvement will give you an idea of how many analytics projects may be required in order for them all to succeed (or fail). 

How Data Analytics Can Improve Your Business

From sales and marketing to operations and finance, data analytics is rapidly transforming the way businesses operate. As the volume of data generated by businesses continues to grow at an unprecedented rate, data analytics has emerged as a critical tool for unlocking its full potential.  Now, businesses are faced with a unique challenge: how to make sense of the massive amounts of data generated every day. By analyzing vast amounts of data from different sources, businesses can gain a deeper understanding of their customers, identify trends, and optimize their operations for greater efficiency. Let’s examine how data analytics can improve your business performance.

1. Identifying New Opportunities To Grow Revenue And Profits

One way data analytics can improve business performance is by identifying opportunities for cost savings and optimization. For example, a retail company can analyze sales data to determine which products are most profitable and adjust their inventory and pricing strategy accordingly. By optimizing their inventory, they can reduce their costs and increase their profits.

2. Improving Customer Experience By Understanding What They Want And Need

Data analytics can improve business performance is by enhancing customer satisfaction and loyalty. By analyzing customer data such as purchase history, preferences, and feedback, businesses can gain a better understanding of their customers' needs and preferences. 

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3. Determining The Best Strategies For Reaching Your Audience

Data analytics can help your business make better decisions by giving you a deeper understanding of your customers and the market. Companies that use data analytics are more likely to succeed since they can adapt quickly to changes in the business environment. This is especially important for industries where technology is constantly evolving (such as mobile apps, online retailing, b2b products and services etc). Analytics can be used to enable better strategic business decisions, thus enhancing business performance. By analyzing data from different sources, businesses can gain insights into market trends, customer behavior, and competitor strategies. This can help them make informed decisions about where to invest resources, which products or services to develop, and how to position themselves in the market.

4. Data Analytics Can Help Your Business Operate More Efficiently.

Data analytics can help your business operate more efficiently. Data analytics is the process of using data to make decisions. Businesses use this technology in order to improve their operations and increase profits, reduce costs and improve customer service. Businesses need to be able to analyse their data and understand data trends before making any decisions about how they should invest their money or what products they should sell. They also need a way of making sure that every aspect of an individual's experience with the company is measured accurately so that it can be improved over time by comparing one set of statistics against another set (for example, customer satisfaction vs conversion rate).

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Data analytics is a powerful tool that can dramatically improve your business; a successful business strategy relies on it, but it is also complex. If you want to use data analytics effectively, there are some important steps you should consider. First and foremost, understand what kind of data your business has available and how valuable that information can be if used correctly. Think Periculum when you want this data to help you reach your goals and objectives in the marketplace and also make informed decisions. We have a variety of products and services (customised also) that will help you transform your data into actionable insights. Send a mail to for a free demo on how we can help improve your business performance.

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